Form | Yuzag - NZ Creative

Website Kickstarter

My friend’s starting up a high-end jewelry business and I offered to help him with his digital marketing.

I put this together for him originally on Notion, but have expanded slightly now to share with others!

Cheers,

Kell 🙂

Okay, so you're not here to make a flashy website that doesn’t serve a purpose. You're here to build something that will provide ongoing returns. Before you do anything, consider these questions to potentially avoid wasting your precious time and money.

These are some of the questions that I ask potential clients who are interested in building (or rebuilding) their online presence… their digital shopfront in our connected world.

Do you have your brand strategy?

Yes - It's all figured out!

No - I'll start there and come back later.

Your brand isn’t what people see (your visual identity) - it’s what they feel. Your brand is people’s gut feeling about your product, service, or business. Your brand strategy is your map and compass that guides you to influence how people feel.

Why do you want a website?

Think about your motivations.

"I'm embarrassed to send people to my current site"

"I need more leads and my Instagram isn't enough."

Why is now the right time?

Think about whether something has changed recently, or if something hasn’t been working for you up to now.

Are you doing this yourself or outsourcing to a professional, and why?

Consider your time and budget, as it may be more sensible to do it yourself.

What role will a website play in your business strategy?

Think about your tangible and intangible business goals you’re hoping to achieve.

Who is this website really for?

Think about your target audience, what they need from you, and what they’re thinking before they land on your website.

If someone only spent 7 seconds on your website (a statistical average), what should their takeaway be?

Think about your brand tone of voice, your clarity, and your story or message.

What’s the most important action you want people to take on your website?

This helps to focus your design around a prioritized actionable.

How do you want people to feel when they visit your website?

Coming back to your brand strategy, think about your brand tone of voice, your target audience's emotional state, and how they see your brand.

What’s your average customer/client worth to you?

This puts into perspective your cost per customer.

What is a website worth to your business?

Consider your ROI, your return on investment. Is the juice worth the squeeze?

In contrast, would your business be affected if you don't go ahead with this?

This brings into view the cost of making the wrong decision.

How are you currently getting customers?

Think about what's working well for you now.

What else have you tried already?

What hasn't worked for you, historically?

What are some roadblocks your customers face in doing business with you?

There could be a difficult or lengthy buying process, using a clunky website that is no longer fit for purpose, or having no online sales platform at all.

When do you need to have this done by?

Set a clear target.

Do you have a dedicated budget?

It's important to know exactly how much or how little you are willing to invest.

Do you have the people/resources to carry this out?

Think about the website design itself, but also creating and curating content, marketing and maintenance.

What will success look like?

Consider what impact you want this to have on your business and how will you know you’ve succeeded.

Your email or phone number (not required)

Only if you'd like to arrange a time to discuss your answers!